Facebook “LIKE button” will soon be everywhere…

Facebook has made a huge move to expand its reach across the web.  Now websites can display a Facebook “Like” or “Recommend this” button which Facebook users can click to recommend the site.  When you visit a site your friends have visited your friends faces may be displayed showing that they like the site.

Okay, its a little creepy…

But imagine the power for churches. A newcomer visits a church website and on the sidebar there is a LIKE button and next to it a line saying “Three of your friends like this site”  with their pictures displayed. Also, now when we go to a fan page it shows both the number of people who “like” it AND the number of my friends who “like” it.

Here are a few examples with #s as of this post.

UUA Fanpage:  128 of my friends like it,  14780 total like it.
uuplanet.tv Fanpage
: 58 of my friends like it,  813 total like it.
NPR Fanpage: 35 of my friends like it,  761,293 total like it.

Church webmasters can learn more about this feature on the Facebook Developer site at

Read more about Facebook global domination on this official Facebook Blog post.

5 thoughts on “Facebook “LIKE button” will soon be everywhere…

  1. Why did you use the word creepy? Are you trying to tell us something? My last entry on my blog was entitled GEORGE ORWELL, SOCIAL NUDITY, AND FACEBOOK. I seem to be among the minority who are characterized by paranoia when it comes to Facebook.

    1. I think it can be somewhat startling, dare I say creepy, to go to a site and have it tell you which of your friends “like” the site. It highlights the extent to which we are being tracked and monitored.

      Social media networks are becoming more pervasive – especially with this FB move. These networks are watching, learning, and ready to remind you of who you like, what they like, and what you should like.

      I suppose I have a love-hate relationship with some of our technologies. They are tools which can be used to advance any number of agendas.


  2. It will be interesting to see how this plays out. There have been other attempts to do something like this in the past — remember digg? remember FOAF?The possible difference this time being that Facebook has such incredible market clout that it may be able to make “Like” stick.

    Even if Facebook does manage to make “Like” stick, it will be interesting to see how it plays out at the long tail end of the Web — those of us with sites that get fewer than a couple hundred unique visitors a day, which includes most congregational Web sites. Will anyone pay attention to the small numbers like the UU Church of Valhalla? Will such small sites become a defining factor in small groups of friends? My guess is that the small sites will be ignored more often than not.

    It’s a little sad to watch this from another perspective. When you think about possible Web folksonomies, Facebook’s “Like” is pretty crude; when you compare Facebook to the potentials offered by FOAF, Facebook looks pretty sad. I feel the same way about search engines and their dominance of Web navigation — Yahoo and Altavista took a brute force approach to finding things on the Web, Google has refined that about as far as it can go, and search engines still suck as a way to find your way around the Web. I wish the W3 Consortium would figure out the whole semantic Web concept. But big money still gets to overrule good technology and good ideas.

    1. Thanks for your comment Dan.

      I’m thinking it might have an impact if our churches implement and people discover that they can look at sites in mid size towns and see how many of their friends like the church. I’ve seen people start attending churches I am affiliated with and having a “If I had known all these people I like and share interests with are here I would have started coming years ago!” We’ll see… As you say, the long tail will tell.

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