Friends, for months I’ve been following the United Church of Christ (UCC) as it builds up excitement and energy around a new 30 second video spot being released tomorrow.
Here’s the deal. Instead of putting large sums of money into a national (old school) TV campaign, they’ve invested time and energy via e-newsletters, Facebook, etc… to get every UCC member and friend on board to share the video when it is released tomorrow.
I have to say the UCC has done a great job preparing for the videos release. I’m looking forward to seeing if the video goes viral after months of there saying “Please share this on April 16th!” You can learn about the April 16th God is Still Speaking video campaign here.
Tomorrow I will post the video. I’d love to hear your impressions of the video and the overall campaign strategy.