I just read a great UU newsletter from a congregation with a very familiar design — from the late 80s.
- Microsoft Word
- One Column
- 12 pt Times New Roman
- Bold Titles
- Ancient clipart
I know its hard. I’m married to a minister. I worked in my home congregation. I’ve been around…
But I’ve been training hard to develop an eye like a newcomer and I’ve come to realize how much the details and all around excellence matter. I imagine a person church shopping. He find a congregation with a mediocre website, decide it isn’t THAT bad. Then he clicks on the most recent newsletter and —
If you can’t publish a decent newsletter, will you be able to help me raise my children to have great values? Will your minister know how to preach? Do you get it at all. Do you even care?
I know YOU care. But do your publications communicate this?
From time to time I have Christian Ministry DESIGN ENVY. I get all sorts of catalogs in the mail from Christian resource outlets. So many of the products they carry have amazing design. And its not just the resources, there are churches out there with amazing stunning publications.
Have you seen the Church Marketing Lab (beta) on Flickr? This is a photo/image sharing group displaying over 6,000 images of various publications, graphics, and now video, used in church marketing. Check it out.
I know, I know. Many of these churches have more staff. More money. They are also coordinated enough to share campaigns and marketing materials.
If you have an amazing UU publication, tell us about it. We’d love to see what you’ve produced.
I’ll hold up an example. I’ve noticed that sermons from Pathways Church in Texas have jazzy titles and related imagery at the front of each video. As I add videos to uuplanet.tv I have noticed these intro designs pull me in. They also stand out because hardly any other UU congregations are doing this. I like it because it shows care and it makes it possible to tell the sermons apart. Take a look…